Do-It-Yourself Internet Marketing
"If you've got a lot of time to spare, you can learn the skills and techniques you'll need to effectively market your business on the Internet. Whether this is the best use of your time is for you to decide."
Where to Start
Once you start your research, you'll likely become overwhelmed by the massive number of "internet marketing secrets" out there and you'll either buy into the first shiny thing that looks good or you'll spend hour upon hour researching and exploring, finding more and more different surefire methods, getting more and more confused. If you do buy something, you might find out it's a dead end, or it takes a huge investment in time and energy with no guarantee that it will pay off, or their sales letter failed to mention that you'll have to buy several more surefire products to go along with the one you bought, or it will become obvious after you buy into it that it's not really a good solution for your business. A lot of times, you'll find that the claims made on the sales page are exaggerated or just plain wrong. Many techniques that used to work successfully just a few years ago, like participating in link farms, can actually cause the search engines to ignore your site - but you'll still see sales pages with the promises of tons of traffic and high search engine rankings, outrageous claims, "proof" of their earnings, dozens of testimonials, and no way to know whether it's current or if it still works.
Below are some of the best products that I've found for the information or tools you'll most likely need to be successful. Please note that these are affiliate links - if you purchase through my links I'll get a commission. Does this mean I'm only recommending the things that pay me best? No! These are the products that I have found to be the most useful and that I have bought myself and have used. If you hired me to help with your business, I'd be using these products or the knowlege I received from them.
Google Search Engine Optimization Starter Guide
- SEO from the Source!
This is a free document published by Google that tells you how to optimize your website the way they think it should be done. Who better to tell us how to do it? This is the best place to start when it comes to optimizing your site. Although they call it a "starter guide," the information in this guide will get you well on your way.
- Affiliate and Internet Marketing Training
Wealthy Affiliate is mainly about affiliate sales (selling other people's stuff and getting commissions for it). But they have a lot of good beginner information on just about everything to do with marketing on the Internet, and they have a forum where beginners can ask questions that will get answered by helpful forum members. This is a great place to start to learn about Internet Marketing. Warning, there is a lot of material here and it will take a lot of time to go through it all.
Aweber Autoresponder Service
An autoresponder service handles your "opt-in" forms on your website and managing your subscriber list. It also sends out email messages or newsletters to your subscriber list on a predetermined schedule or whenever you want to "blast" something out. Aweber seems to be the autoresponder of choice. They put a lot of effort into making sure your emails don't get rejected as unsolicited SPAM.
Micro Niche Finder - Keyword Research
There are a lot of tools out there for doing keyword research. Some cost a lot of money up front, or require high monthly subscription fees. This tool is effective and will do most of what you need for a low price with no monthly fees and free updates.